Lifehack Tribe Case Studies

Case Study: “I have no time to build the systems I need to scale”

By Demir & Carey Bentley · October 18, 2020 · 2 min read

Case Study: “I have no time to build the systems I need to scale”

Alexis Courtney is an entrepreneur and mom of three.

After 8 years of teaching high school math, she became an entrepreneur and is now the COO of Cookie Cutters Haircuts for Kids.

The problem

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Alexis was running 5 hair salons, and was presented with the opportunity to buy the entire franchise.

At first it was momentous and exciting, but pretty soon she started to feel trapped in her work.

She had inherited a stable business with a lot of potential, but very little structure.

She knew she needed processes and procedures in place to ensure the success of the franchise.

But where was she going to find the TIME to build those systems?

She already felt like she had no life; no time for the things that mattered the most (like her daughter’s water-polo games).

Instead of scaling her business, she was just scaling her overwhelm.

Her question was, “How do I find the time to work ON my business when I'm always working IN my business?”

What she did

Alexis joined the 60-Day Lifehack Bootcamp with a goal to create systems that would enable her business to run efficiently without her micromanaging it.

The results speak for themselves: Alexis just recently opened the 108th store in her franchise!

Her franchise is on the Inc. 500 list as one of the fastest growing franchises, and is now the #1 Children's Hair Salon in the world!

Even MORE incredible – she created enough time to do all of this even while she coached her daughter's water-polo team.

Talk about a super-mom!

[In the 60-Day Bootcamp] I was able to organize my life through building habits and pre planning my week. It was not easy but well worth it. I had become stagnant in my life and work and was able to push through and build a better life. I was also able to take 16,982 emails down to zero!

Best of all – I learned how to use different websites to automate my business.

The result

In her post-Bootcamp survey, she ranked the improvement the Bootcamp has had on her life as a 8/10.

More importantly, she said she got a 6x return on the amount she invested in the program. 

This totally changed my life!

I am most proud of realizing I don't have to do everything. I can trust the people I work with and keep myself accountable for what I need to do. I can allow others to help me both through business and personally.


If you want to have a life where you can have it all – the career, the marriage, the family, the health, the fulfillment– without having to DO it all, then the 60-Day Lifehack Bootcamp could be for you. 

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Written by

Demir & Carey Bentley

WSJ & USA Today bestselling authors of Winning the Week and founders of Lifehack Method. They help high performers get more done in less time, without burning out. More about us →

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